Uh oh ... It has finally happened. As a trickle of the billions of dollars allocated to TV advertising has been shifting over to digital mediums Netflix has become a symbol for the cord cutting movement. Industry disrupting statements like, '1.4M US Homes Cancelled Cable in 2013' and 'Half of All TV is Now Streamed Online' have multiplied to become an powerful case against a TV-only media plan. And now ... the incentive for Netflix to act may have reached its tipping point.
According to Cord Cutters News Netflix has started testing pre-roll ads. Right now these ads only promote other Netflix shows, but as Vice channel Motherboard states, Netflix could out-target traditional TV networks and make a handsome profit. Netflix executives, however, have repeatedly stuck by their guns promising no 3rd party ads on the growing streaming service.
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