It's an honest question, do people really hate ads? We have all complained about the few seconds of annoying gibberish we have to sit through before a YouTube video or right at the climax of our favorite show. In fact there is a popular browser extension called AdBlock that apparently has 300 million downloads. And what does this amazing popular extension do? It hides ads across the web. But do we really hate ads?
There is another extension that is also gaining popularity called The Ad Filter that says a lot about our attitude towards advertisements. This browser extension does not block ads, rather it replaces crummy 'used car salesman' like ads with D&AD award winning ads. So now instead of an obnoxious talking head users get to experience the remarkable Volvo Semi ad.
So do we really hate ads, or do we hate bad advertising?
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